Client: Reebok

CLIENT

Reebok

Reebok's presence in Argentina is defined by a blend of major retail expansion, high-profile cultural collaborations, and a global commitment to eco-friendly manufacturing. Reebok is working toward an "Earthshot" goal of having 100% of its products be sustainable by 2030. Its efforts are organized into two main pillars:

[REE]CYCLED: A collection of iconic silhouettes made with at least 30-50% recycled materials, such as plastic bottles and repurposed polyester.
[REE]GROW: Focused on plant-based innovation. Key products like the Forever Floatride GROW use materials like eucalyptus bark, bloom algae, and castor bean oil to replace petroleum-based plastics.

we reduce landfill pressure, avoid greenhouse gas emissions, and decrease energy consumption—not as abstract claims, but as outcomes embedded within each product delivered.

62 m²

For the “Reeciclar, Reeducir, Reeusar” campaign, we partnered with Reebok to place collection totem bins across Reebok stores and collaborated with several CrossFit gyms.

Athletes and customers could leave their old Reebok shoes, receive a discount towards a new pair, and become part of a circular recovery programme.

The collected shoes were repaired, restored, and donated to people experiencing homelessness.

We intercepted more than 250 pairs of shoes destined for landfill, repaired them, and gave them a second life through donations. That represents approximately 62 m² of material recovered and kept in use.

Products

Shoes Tote Bags