Mercedes-Benz is one of the most recognized and historic luxury automobile brands in the world, headquartered in Stuttgart, Germany. Argentina holds a special place in the brand's global history as it was the location of the very first Mercedes-Benz factory established outside of Germany in 1951.
The Zárate Industrial Center in Argentina represents a massive, strategic shift for the heavy commercial vehicle division of the brand, operating under Mercedes-Benz Camiones y Buses (a subsidiary of Daimler Truck).
107.2 m²
What was once an industrial material found a new purpose as a functional product designed to be used, carried, and enjoyed.
This is circular design in action: giving valuable materials a second life through thoughtful transformation.
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