Case study · Automotive · Argentina

From launch materials to tools for the mission.

The banners, silobags and textiles were part of the Duster launch. Transformed into travel bags and in-car storage, backpacks and study kits for Renault’s volunteer mission.

525 m²Silobags

55 m²Promotional banners

45 m²Assorted textiles

625 m²Total recovered

01 · Challenge

A launch produces its own waste before the car reaches anyone.

Banners, stands and signage exist for the event. Once the launch is over they become technical fabric with an expired message, in quantity and all at once.

The harder question was what happens after the launch, when the campaign budget closes and the material keeps arriving.

Renault Argentina is one of the country's most deeply rooted automotive subsidiaries and has played a central role in its industrial identity.

02 · Strategy

Design for the event and for the year that follows.

Renault invested in transforming the material rather than paying for its disposal, putting the budget into craftsmanship, durability and a product with genuine material value.

01 · RECOVER

Three streams, one launch

55 m² of banners, 525 m² of silobags and 45 m² of textiles, each measured before cutting.

02 · REDESIGN

Objects that belong in the car

Travel bags and in-car storage are used by the person who bought the vehicle, which keeps the material in circulation.

03 · REPORT

It is not just about metrics

It is about changing the story of the material and the people behind it: material from a launch that went on to support vocational training for women in vulnerable situations, through Renault’s volunteer mission.

03 · Process

From the stand to the glovebox.

It is not about hiding the material or recycling it until it becomes unrecognisable. The material is the value. With creativity, innovation and a trained eye, what others see as waste can be recognised for what it still has to offer, then redesigned around a new purpose without losing the story of where it came from.

Renault backpack made from launch banners

04 · Evidence

Making Impact Traceable, Transparent & Verifiable.

625 m² recovered across three streams for the Duster launch, and a further production run for the volunteer programme.

The figures in this case are checked and the record is managed by REZET Hub.

Three streams from one launch

Banners, silobags and textiles collected as the event closes, when campaign material becomes waste in quantity and all at once.

55, 525 and 45 m²

Each stream recorded separately before cutting, so the launch and the programme that followed can be reported apart.

Objects that belong in the car

Travel bags and in-car storage are specified around where the material ends up: with the person who bought the vehicle, which is what keeps it in circulation.

The year after the campaign

Output reconciled against the recorded inputs, including the backpacks and study kits produced afterwards for the volunteer programme — the part no launch budget usually records.

Behind each of these figures there are families. The people who cut and sew in these workshops are not a line in our metrics: they are heads of family who have come through hard circumstances, and paid, skilled work is what lets them be the ones who provide.

05 · Outcome

The launch ended; the capability stayed.

For the launch of the Renault Duster, 55 m² of promotional banners, 525 m² of silobags and 45 m² of assorted textiles became travel bags, in-car storage and pouches. Beyond the launch, backpacks and study kits were produced for Renault's volunteer mission, supporting vocational training for women in vulnerable situations. Made by 8 people in social impact workshops.

Why repurpose

If you are going to spend money, spend it well.

Be smart about where you put your budget. Instead of buying the same merch everyone replicates, invest in merch with a true impact story.
And instead of taking the easy, often costly route of recycling by destroying the material, repurpose it. Preserve its value. Give it a second chance.