
Santo Parsons
Co-founder | CEO
For over a decade, across multiple markets, we have been refining a system to address what most industries still overlook: challenging waste streams.
We operate globally—across Latin America, Europe, and Australia—recovering industrial discards such as soft plastics and textiles, and transforming them into premium, design-led products. These are manufactured locally through a network of overlooked talents and underutilised manufacturing facilities — most operating at a fraction of their capacity due to offshore competition — thereby restoring both economic value and skilled labour. But the product is merely the visible layer.
Each piece carries its origin, its transformation, and its impact—captured as verifiable impact data. What was once waste becomes proof: traceable, auditable, and aligned with the demands of modern ESG compliance.
Because the problem was never waste alone. It was the absence of structure.
So we built one.
In doing so, we do not simply reduce waste.
We convert a neglected cost centre into a strategic asset.
“Our North Star:
To inspire behaviour change
in corporates and individuals to
shift towards a circular economy
and sustainable living.”

Co-founder | CEO

Co-founder | CMO

CEO | Latam

CEO | Europe

Chairman

Strategic Advisor

CTO

Partner

Technology & AI Advisor

CFO

COO
Built across Latin America, Europe, and Australia, we integrate industrial know-how, design capability, and compliance-grade thinking into one operating model—executed across multiple markets.
Tell us what you have and what you need. We assess your waste streams and structure a tailored programme, before you commit to scale.
Free Waste Assessment →